Conceive Stage
The Conceive stage is where the important work of creating a vision and developing a strategy is accomplished.
This is usually carried out by executive / senior management and as supported by more junior staff.
A typical set of deliverables or products from this stage are:
- Corporate Vision
- Mission Statement
- Scenario Reviews
- Corporate Strategy
- Business Unit Strategies (if applicable)
- Stakeholder Communique
Remember, although we aren’t majoring on it here, you normally DO NEED a cogent vision and strategy in place prior to beginning to build a business architecture. Otherwise, for what purpose and on whose authority are you going to be building it?
The business architecture is a ‘translation layer’ between corporate vision & strategy and execution, NOT something to be done for its own sake!
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